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Creative has just launched Creative Xmod, a device that enhances the playback quality for MP3, WMA, iTunes or AAC songs to beyond the original CD quality. It’s based on the Creative’s X-Fi Xtreme Fidelity audio platform which is known for improving sound quality. The Creative Xmod is a candy bar sized device that connects between speakers or headphones. You can also connect it to a PC, Mac, iPod, Creative ZEN or any other MP3 player to improve listening experience. It basically converts the acoustics to the X-Fi Xtreme Fidelity standard.

The Creative Xmod improves all the frequencies, i.e. low, mids and highs to deliver richer sound with extended bass. The best thing about Creative Xmod is that you don’t need to re-purchase the music in higher format. The device is potent enough to remove all the sound impurities at first hand. X-Fi Xtreme fidelity is based on two basic functions, X-Fi Crystalizer and X-Fi CMSS-3D. The X-Fi Crystalizer enhances MP3 music a lot by identifying those parts of the track that got damaged during compression. On the other hand the X-Fi CMSS-3D generates a virtual surround sound effect through speakers or headphones like the Creative Labs Aurvana Live! headband model. The X-Fi CMSS-3D enhances the audio in a way that the listener feels surrounded by a multi-channel Hi-Fi home theatre system.

Sim Wong Hoo, chairman and CEO of Creative said, “There are more than 100 million people who listen to MP3, WMA or AAC music on their PCs, Macs or iPod or ZEN players, but the quality of these compressed music are highly compromised. The Creative Xmod enables them to listen to their music with audio that sounds even better than CDs. Now with Creative Xmod, all your music is instantly upconverted to Xtreme Fidelity standard in realtime through a simple and compact device.”