Ashopping.biz Product News

The latest buzz to originate from the rumour factory was the coming of a unique device called PSP Phone. However this was not a rumour completely because the Ericsson did try to develop such as device but didn’t succeed because its partner Sony Computer Entertainment refused to issue the license for making any such gadget. On the one hand, the integrity of the PSP brand has been maintained, but on the other hand millions of fans and mobile gamers have been very annoyed and disheartened at Sony’s short-sighted decision.

The PSP Phone was a great idea. After seeing Apple promoting its iPod and iPhone as a potential mobile gaming console, Ericsson also wanted to combine its mobile phone technologies with the capabilities of Sony’s PlayStation Portable. Current Sony-Ericsson phones, like the Sony-Ericsson Xperia X1 slider smartphone, obviously are fairly deficient when it comes to mobile gaming. The company believed adding a substantial gaming element to its phones would bring a new revolution in the mobile gaming domain and the PSP Phone will be crowned as the most versatile handheld. But Sony Entertainment didn’t find it fruitful to license PSP branding to Sony Ericsson. Sony is known for its collaboration with other electronic device manufacturers but in case of PSP it seems that the company is not sure whether the PSP Phone will adhere to the current PSP standards or not.

According to a Sony Ericsson’s spokesperson, “In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone.” So as of now the PSP Phone is not getting materialised but it may make its debut after sometime.